Marketing professionals often face stagnation and frustration when company leaders and investors see them as simply "lead makers" and "specialized craftsmen"'. To advance our industry we have to help investors, operations leads, and asset managers understand the dynamic and powerful role marketers can play in maximizing asset value. Sam Skrobot delves into the strategies that can empower marketing professionals to command a voice at the table in rooms dominated by finance leaders. From understanding audience expectations to mastering financials and staying current with expertise, Sam shares invaluable insights to transform the perception of marketers into strategic leaders.