For many companies, there are separate marketing & sales teams.  For others, the roles are shared by the same department.  However, the primary goal of marketing is to get a prospective client to have a conversation with the sales team - whether that is online, by phone, or in person.

How you set your own sales & marketing role(s) depends on your needs, but Jennifer, Daniel, and Patricia take a deep dive into the world of sales and marketing and explore how marketing & sales work together.