In this exciting episode, we welcome Sophie Collins, an accomplished marketing leader and CMO at MPB, the world's top platform for reselling camera gear. With her extensive experience as VP of digital for DAZN and a decade-long stint as Managing Director of performance marketing for Neo @ Ogilvy, Sophie shares her insights on how marketing can drive positive change and how businesses can start with an authentic ‘purpose’. She provides valuable advice to marketers who are passionate about making a difference, regardless of their leadership positions. 

(00:48) Icebreaker - tell us about a challenger brand you really love

(03:50) Intro to MPB 

(08:05)  Where do you start with developing an authentic practical purpose for your brand  

(12:09) How closely does authenticity and commercial purpose have to be in your mind? 

(13:50) How does someone who isn’t CMO have an impact? 

(20:50)  How do you think about marketing in having a positive impact in the world  

(24:20)  What organisations and places should  marketers look at to get more into the world of sustainability 

(26:50) One thing (or two) things people should do differently after they listen to this 

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Eric Fulwiler, and he’s joined by Sophie Collins CMO of MPB.  

👉Want to join Rival AMP? Join us here.

Mentioned in the show:

Flo 

Riley 

Circular Economy Network, Recurate, mentioned in ZAG 50

Conscious advertising network 

Breaking barriers 

Creatives for Climate

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Watch the video version of this Podcast on YouTube.

Find Eric on LinkedIn and tweet him @efulwiler. 

Say hi at [email protected], we’d love to hear from you.

Rival is a marketing consultancy for brands that want to challenge convention in their category. We’re on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.

If you’re interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here 🔗  https://www.wearerival.com/content-hub-articles/cmo-podcasts-you-cannot-afford-to-miss-in-2024