Kacyn Goranson is the Head of Marketing at Worksuite. A world-class freelancer management platform used by over 350k+ people.
In this episode, we explore strategies for creating teams tailored to any stage of the company. Kacyn's insights offer valuable guidance for businesses at any stage of growth.
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Follow Kacyn:
Linkedin: https://www.linkedin.com/in/kacyngoranson/
Twitter/X: https://twitter.com/KacynG
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Follow Jason:
Linkedin: https://www.linkedin.com/in/jasonlalk/
Twitter: https://twitter.com/jlalk
TikTok: https://www.tiktok.com/@jasonstartups
YouTube: @remotegrowthpartners
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Timestamps:
00:00 Intro
2:40 Work As A Startup Advisor
4:42 Tips For Marketing Hires
8:05 What Is Data Visibility For Marketing Leadership
12:45 What Are ROI Goals For Creatives
17:15 How To Build Agile Marketing Orgs
23:40 How Marketing Can Prevent Customer Churn
30:50 Aligning Sales & Marketing
38:32 Problems Between Sales & Marketing
40:00 Best Money Spent On Marketing
42:54 Scrappy Marketing Techniques
45:34 Kacyn's Journey Into Marketing
50:27 Building A Great Professional Circle
52:19 Kacyn's Ideal Day
54:37 Lesson & Advice
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