Clinton Griffiths is a physio. He is also a small business owner. He runs his own physio practice in Southern Sydney in a suburb called Cronulla.

He runs a fabulous practice with a great team, and one of the most amazing things he has achieved as a business owner is the relaxed and friendly culture that he has built.

This culture runs strongly throughout every touchpoint of the business; including his team, and the overall vibe within the practice itself. A great team and a great level of service has meant that Clinton has always experienced a really healthy and steady flow of word-of-mouth referrals. 

However, while Clinton thought this was great – he wanted to be a bit more in charge of his own destiny when it came to marketing.

Word-of-mouth referrals are always fantastic, however he knew he needed more than that to grow his business further. He knew that there were still plenty of people outside those that were being referred that could potentially be perfect clients for his clinic. 

Plus, he was always just a little bit nervous about what would happen if the word of mouth referrals dried up? He just didn’t really feel that he had as much control over that form of marketing that he would like to have.

So, in June last year, Clinton jumped on board with our How to do Marketing Academy. Since then he’s grown his revenue by 30% using a marketing system that allows him to have much more control over his own destiny than simply relying on word of mouth.

Listen to this episode to find out exactly how he has achieved this. 

If you would like to find out more about Clinton or his business; Beachside Physiotherapy, you can find him here:

Website: https://www.beachside-physio.com.au/

Facebook:  https://www.facebook.com/beachsidephysiocronulla

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

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