In this episode, Laurie Holt, Marketing Director at <a href="https://www.hhmcpas.com/" target="_blank" rel= "noopener">HHM CPAs</a>, interviews Rachael Higginbotham, Marketing Director at <a href="https://www.pncpa.com/" target="_blank" rel="noopener">Postlethwaite & Netterville</a>. Laurie and Rachel discuss how a firm's marketing efforts and initiatives impact employee retention.

In this episode, Laurie Holt, Marketing Director at HHM CPAs, interviews Rachael Higginbotham, Marketing Director at Postlethwaite & Netterville. Laurie and Rachel discuss how a firm's marketing efforts and initiatives impact employee retention.

In this episode, Laurie Holt, Marketing Director at&nbsp;<a href="https://www.hhmcpas.com/" rel="noopener noreferrer">HHM CPAs</a>, interviews Rachael Higginbotham, Marketing Director at&nbsp;<a href="https://www.pncpa.com/" rel="noopener noreferrer">Postlethwaite &amp; Netterville</a>. Laurie and Rachel discuss how a firm's marketing efforts and initiatives impact employee retention.

How Marketing Helps with Employee Retention

Amplify is podcast dedicated to helping accounting firms grow and thrive. Each season focuses on a particular issue or topic for accounting firm growth. Every episode features expert guests from across the accounting industry with expertise in marketing, business development, HR, strategy, and leadership.

Amplify is a production of the Association for Accounting Marketing (AAM).

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Amplify is podcast dedicated to helping accounting firms grow and thrive. Each season focuses on a particular issue or topic for accounting firm growth. Every episode features expert guests from across the accounting industry with expertise in marketing, business development, HR, strategy, and leadership. Amplify is a production of the Association for Accounting Marketing (AAM).

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How Marketing Helps with Employee Retention

How Marketing Helps with Employee Retention