Today we’re joined by the one and only Seth Godin to talk about a topic that we live and breath every single day, which is marketing.

Specifically, we’re going to dive into the revolutionary shift that is taking place today when it comes to your marketing, as the internet continues to transform from a tool for spreading a message to a mass audience, into a tool that allows us to reach into incredibly valuable micro communities.

How Marketing is Changing... with Seth Godin

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Self-Improvement

Well fam, I have two pretty big announcements I wanted to share with you today... The first is that Michelle and I have spent the past week recovering from Covid, but as the over-achiever I am, just getting Covid wasn’t enough. I had to go all-in, so I went ahead and got the regular flu at the same time.  I came down with a really severe fever for two days that went as high as 103.8 which was the regular flu, and then Covid kicked in which was marked by a constant low grade fever, and difficulty breathing.  Michelle lost her sense of taste and smell, but I retained mine.  Thankfully we have the support of some incredible doctors who took amazing care of us.  We took all of the supplements you can imagine, and they also put us on prescriptions for Ivermectin and Hydroxy Chlorochine.  The worst part was a three day period where it was getting increasingly difficult to breath.  If you think you have Covid, you want to jump on Amazon or have someone run down to the local drug store to get you a blood oxygen meter and a nebulizer.  If your 02 level gets down to 93 or less, it’s time to head to the hospital which is what we did next.  My primary concern was that I was coming down with pneumonia, so we had a CT scan.  Thankfully it was just Covid, so we started nebulizing glutathione, ionic silver, and a steroid to help open the lungs which is what did the trick.  Overall, we spent about 9 days laying in bed, but thankfully we’re about 95% recovered at this point. Michelle’s smell and taste came back, and I’m breathing normally once again.  So what is the big takeaway from this experience? If you take care of your body, it will take care of you.  If your body had a voice, and if you could have a conversation with it, what would it say to you? Would it say thank you, or would it beg you to stop filling it with poisons like alcohol, sugar, or processed foods? Grab a piece of paper, and write down this question… What does my body desperately want me to know?  And simply write out everything that comes up.  What you learn here has the power to completely change your life if you’re willing to listen.  Now that brings us to my second piece of news… After 7 years, and over 350 episodes I am going to take a break from this podcast as of today.  The show will be back, but I don't know when.  All I know is that over the past year, my passion for this show had turned into an obligation. I was producing it every week because I felt like I had to.  If you’ve been a listener for a while, you know that I’ve been going through a massive transition in my life over the past few years, and who I am today, is completely different than who I was when I started this show under the Self Made Man title in 2014.  Traditionally, this has been a show about entrepreneurship, marketing, and business, and after the past few years I’ve had, I can tell you that the absolute last thing I give a crap about right now is marketing and business.  The world is changing before our very eyes in ways that will forever change the course of humanity, and turning a blind eye to these topics in order to talk about business, online marketing, or funnels because that’s what this show has always been about, literally makes me want to puke, and I just can’t do it any more.  So I’m going to take some time off to think about what I want to stand for, how I want to lead, and what the purpose of this show will become moving forward.  I can tell you one thing for sure…When it does come back, it will be bigger and better than ever. We’re in the process of looking for a video studio here in Austin, and my goal is to have the deepest, most meaningful conversations possible, with the world’s most inspiring people.  So thank you for listening, and for your support. It’s been an incredible 7 years. If you’ve enjoyed the show and the amazing guests who’ve shared their time here, it would mean the world to me if you’d be willing to leave a comment in the review section to let me know that it mattered to you, and that it made a difference in your life. 

I’m Taking A Break

If you live in the United Kingdom, or if you’re a car fan, you’ve heard of Yianni from Yiannimize.  Yianni has an amazing rags to riches entrepreneur story that I find incredibly inspiring… In essence, he took his passion for cars and has built it into one of the most successful car modification businesses in the world, and a personal brand that’s grown by leaps and bounds thanks to a personality that’s as big as his heart.  Yianni’s story is a perfect example of the fact that you don’t need to be the person to get the job done.  He had no idea how to wrap or modify cars, but that didn’t stop him. He simply focused on hiring the right people, and today Yiannimize is the go-to business for the top celebrities and athletes across Europe when they want to customize their million dollar supercars.   Today he has over 1.2 million followers on Instagram, 1.8 million subscribers on YouTube, and you’re about to find out how he’s managed to build such an incredible brand.  Before we dive in, today’s episode is brought to you by DropFunnels.com If you sell a product or service online, and especially if you use paid ads, I’d highly recommend building your funnel on DropFunnels just like I do.  Why? Because it’s built on WordPress which means faster loading pages, and higher conversion rates.  And the best part, is that it’s half the cost of ClickFunnels..  If you watched the launch of Richer Every Day last week, that entire funnel was built on DropFunnels. If you’d like to learn more, just head to DropFunnels.com for a free 14 day trial.  Resources: Yiannimize.com Follow Yiannimize on YouTube | Instagram Follow Yianni on Instagram Ray's of Sunshine Children's Charity Music: Song: Abandoned - Out of the Grave (Feat. ENROSA) [NCS Release] Music provided by NoCopyrightSounds Free Download/Stream: http://ncs.io/OutOfTheGrave Watch: http://youtu.be/dWOj02nPyxk

How To Get 3 Million Followers On Social Media With Yianni Charalambous

In a time where attention is the most valuable resource in the world of business, learning how to capture and hold someone’s attention becomes a priceless skill.  Thankfully, we know without a shadow of a doubt after 10,000 years of history, that telling captivating, interesting, or entertaining stories is the key to winning over the human mind and heart.  Yesterday, I sent out an email to my readers about my new course, Richer Every Day.  Richer Every Day is a system, and a training program that teaches people how to turn the money you make today, into passive investment income that pays you forever.  If you want to learn how to make $100,000 per month in passive income, Richer Every Day will show you exactly how we’re doing that.  Now most emails you get about a product or service just jump straight into their pitch, and sure, there’s a time and a place for that, especially when you’re nearing a deadline, but there’s a much more effective way to sell, and that’s by using a story.  So I started yesterday’s email with a story about the life of a man named Ronald, and that email ended up producing a record number of new sales.  In fact, I’ll just go ahead and read that email for you here now, so you can keep it as an example…  ============= “Every morning, Ronald Read would stop by the local hospital in his small town to have breakfast in the cafeteria...  He sat down in the same stool at the counter, said hello to the staff, and politely ordered the usual... A cup of coffee, and an English muffin with peanut butter.  He was a soft-spoken, simple man...  He grew up in poverty. He graduated from high school and then served in the military during WWIIl, fighting in Africa, Italy, and the Pacific.   Upon his return, he took a job at a gas station where he worked for 25 years, and then eventually became a janitor at the local JC Penney, where he worked part time for the next 17 years.  Now if you were to wonder about Ron's level of financial success in life, you'd probably conclude that he simply made enough to make ends meet.  After all, how could someone making a modest wage as a janitor amass any kind of meaningful wealth?  Well the truth might surprise you... When Ronald died in 2014 at the age of 93, his family was shocked to discover that he had amassed a fortune of more than $8 million.  Think about that for a minute...  95% of the online "experts" who are making millions in sales per year as entrepreneurs, don't have $8 million dollars of free and clear cash in their bank account, and they never will.  Not because they can't... But because they won't.  Why? Three reasons... The first is that they're completely unaware of the invisible neural-chemical associations which have hi-jacked their brains, and linked pleasure, satisfaction, and status, with spending money, or taking risks.  Second, is because they're running subconscious programs that will prevent them from accumulating and saving the money they do make over the long term.  One of the most common hidden programs entrepreneurs have is, "I'm not good enough" and in order to prove to the world they are good enough, they'll go out and buy the usual luxury status symbols like that shiny new Rolex or Lambo.  Again, and again, and again, preventing them from ever accumulating anywhere near the amount of wealth they would otherwise...  Which leads into the third problem... They have spent so much time focused on how to make money, they've never taken the time to make a plan for the money they do make.  And when you don't have a plan for your money, it will leave you for someone else who does.  Ronald Read had a plan. He followed it diligently, and he amassed an $8 million fortune while making less than $12 an hour.  You don't need to make more money to start building life-long wealth.  Ronald is proof of that.   What you do need, is to remove the invisible behaviors and programs that are causing your wealth bucket to continuously leak.  Once you do that, THEN, and only then, are you ready to start investing.  We use the Richer Every Day System which literally makes you a little richer every single day, and it's designed to produce passive investment income that will replace your current income.  Our goal is to hit $100,000/Mo in passive income within the next 60 months.  We're already 25% of the way there in less than a year, even though I didn't have a business for the past 2.5 years.  If you want me to show you how to do the same, you're ready for your financial breakthrough.  If you don't... If you're coming up with reasons or excuses right now that would push you away from that kind of information or result, guess what... That's a sneak peek into the subconscious program that's holding you back.  And until you discover and re-wire it, you will never achieve what you want to achieve, because your mind simply won't let you.  Want to learn how to do that? Want to see our system and how it works? Just click here to watch this video now, and I'll walk you through the entire process...“ ===========   So that’s it… That was the entire email, and it produced over 6 figures in sales in a day.  So how do you learn how to tell simple, but effective stories like this either in your emails, your sales letters, or even your YouTube videos? Well today you’re going to learn how to do that from one of the best speakers in the world, David Nihill.  David is the best-selling author of Do You Talk Funny, which is known as one of the best books on public speaking and storytelling ever written. This interview is incredible. It had me taking notes, and dying to apply what David shared in every piece of content I produce moving forward.  If you want to win the war for attention, you simply need to learn how to tell a great story, and if you want to learn how to tell a great story, please help me welcome, David Nihil. And by the way, your chance to join Richer Every Day as a Founding Member which comes with a 66% discount, ends tomorrow on March 4th.  If you’d like to learn how to turn today’s income, into forever income, head to RicherEveryDay.com ASAP before registration closes.  Resources: DavidNihill.com Hacking Public Speaking Course Do You Talk Funny?: 7 Comedy Habits to Become a Better (and Funnier) Public Speaker Paperback Music: Song: Facading - You And Me [NCS Release] Music provided by NoCopyrightSounds Free Download/Stream: http://ncs.io/FYouAndMe Watch: http://youtu.be/B3-g4BRhsHE

How To Be A Captivating Story Teller, with David Nihill...

I know there are a lot of you out there who are professionals in some form or another… You’re a doctor, a dentist, a lawyer, an engineer, and maybe an accountant, and if you’re listening to this podcast, there’s a very good chance that you’ve thought about starting an online business before… But there’s been confusion, or doubt that’s held you back. . After all, how could a dentist build an online business? Well today you’re going to meet my friend Dr. Galen Detrik who’s done exactly that. He and his wife Davina realized early on during their dental career, that there had to be a better way. They were overworked, stressed-out, and drowning in medical school debt just a handful of years into their career.  So they decided to make a change, and they built an online course.  Today, they make millions of dollars per year… Not only do they make millions from course sales, but the fact that they made a course, also positioned them as the recognized authority figures in their dental niche, which allowed them to substantially increase their prices, and dramatically reduce the number of patients they see.  So yes, it is absolutely possible to turn any business into an online business, and today you’re going to hear exactly how Galen and Davina did it.  Resources: ThriveBioaesthetics.com TheThriveDentist.com Music: Song: hayve - Red Light [NCS Release] Music provided by NoCopyrightSounds Free Download/Stream: http://NCS.io/RedLight Watch: http://youtu.be/hyNRpffe0GU

How a Dentist Built a 7-Figure Online Business, with Dr. Galen Detrik…

The single best way to build a million-dollar business is to solve a problem you have in your life at the moment.  For John Fio, one of those problems was stress and anxiety.  One day he was talking to a doctor who casually mentioned that sleeping under a blanket that’s equal to 10% of your body weight, triggers a calming response in your body that can dramatically reduce anxiety.  A light-bulb went off, and John went to work…A few months later, he launched the idea for the weighted blanket on Kickstarter.  No one knew what a weighted blanket was, but people just seem to intuitively understand how it could help them, and how it works.  Within 24 hours, they’d sold over $1 million in pre-orders. Within their first 30 days, they’d made over $5 million in sales, and the Gravity Blanket was born.  Today, John’s going to fill you in on the entire story, and we’re going to discuss several important pieces of the puzzle that will be incredibly useful for everyone…For example, should you invest time and money into patents? And how do you fend off lower-priced competition, which they were swamped by within months?  Next, John and I dive into the dark side of entrepreneurship, including the hustle and grind lifestyle, and the expectations we can put on ourselves to accomplish big things, and make a difference in the world.  This is an absolutely fascinating interview with some lessons that will serve you for the rest of your career.  Now before we dive in, I have some pretty big news for you…  I’m incredibly excited to share that I’m launching my new business on March 1st.  After nearly 3 years of being sidelined by my health crisis, I’ve spent the past year personally focused on a single topic, which is creating passive income. Dealing with a brain injury and unable to work for more than two years was insanely hard. Dealing with all of that without passive income made it 10 times harder, and it was an eye-opening experience.  The company is called Richer Every Day, and our mission is simple…  It’s to show business owners how to get a little richer every single day, by turning their active income, into passive investment income.  If you’re a business owner, it’s safe to say that 99% of your time is focused on revenue and growth.  But unfortunately no one in this industry talks about what to do with that money once you make it, and that’s a massive problem.  So Michelle and I made it our mission to hit $100,000 per month in passive investment income within the next 5 years.  If you’d like to see how we’re doing that, I’ll show you on March 1st. But our strategy is just one piece of the puzzle.  What’s even more important and valuable than a strategy, is invisible work taking place in the mind behind it.  Specifically, your mind, and how all of your financial decisions in life are driven by your neuro-chemistry and subconscious programming.  These two factors are ultimately what determine a person’s financial success in life, and unfortunately, 99% of people in the world are completely unaware of them, and how to rewire these dominant mental components in a way that will allow you to create wealth and financial security in a truly effortless manner.  If you’ve ever read my book Magnetic Sponsoring, you know that it introduced a completely new paradigm shift that changed an entire industry. Richer Every Day is going to do the same when it comes to money and investing.  I can’t wait to show you what I’ve learned and what we’ve been able to accomplish using this system. If you’d like to be one of the first people in the world to see it in action, just head to RicherEveryDay.com now.  Resources: FioCreations.com Follow John on Instagram GravityBlankets.com MoonPals.com Shoe Dog: A Memoir by the Creator of Nike Music: Song: Jnathyn - Dioma [NCS Release] Music provided by NoCopyrightSounds Free Download/Stream: http://NCS.io/Dioma Watch: http://youtu.be/r2Ig85ycGKQ

How Marketing is Changing... with Seth Godin

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