So often I get calls from friends and clients wanting to update their website. I ask... WHY? The answer is always... we need to get new customers. The idea that a silver bullet like updating your website, changing your logo or buying Google AdWords will immediately result in new customers won't work. You need to be thinking multi-step marketing campaigns, and nurturing relationships is the only way to get the attention of your prospect and gives you the opportunity to serve them. We will go over all this and more in this podcast!