In this episode of The Water Cooler, the SKOL Marketing team dives into one of the most iconic (and surprising) examples of marketing influence… cereal.

How did cereal become such a staple in American households? And more importantly, how much of that success came from smart (and sometimes questionable) marketing tactics?

From early health claims to cartoon mascots and kid-focused advertising, we break down how cereal brands captured attention, built loyalty, and shaped consumer habits over time.

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