With more than 20 years in marketing, Steve Wagner has watched the demand generation concept “grow up,” so to speak. When he was starting out, it was in its “baby phase,” and he has since watched it become an integral part of the marketing life cycle.

Steven started his career on the account management and sales side of business — which helped him better understand and appreciate those teams — before working his way over to marketing.

These days, he’s the Senior Marketing Manager at Webbula, a data quality platform, where he heads marketing initiatives for its data hygiene and enhancement solutions for email marketers.

On this episode of Tech Qualified, Tristan Pelligrino interviews Steve, who gives us an overview of what email marketing looks like in today’s climate. He discusses the importance of targeted email campaigns and explains why it’s important to have a “clean” email list. (Did you know companies get assigned sender reputation scores?)

Since joining the team more than a year ago, he talks about how he’s prioritized his marketing efforts, and he shares what he hopes to accomplish post-COVID.

This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.

With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.