<p>Nykaa went from getting 10 orders per day to 60 orders per day in about 7 months! How? This is what we discuss in today's episode. How a digital-first brand scaled to an IPO of 14 billion dollars over a decade. And what's at the cornerstone of all their marketing activities.</p>

Nykaa went from getting 10 orders per day to 60 orders per day in about 7 months! How? This is what we discuss in today's episode. How a digital-first brand scaled to an IPO of 14 billion dollars over a decade. And what's at the cornerstone of all their marketing activities.

How marketing works at scale: a simplified guide

It's really difficult to live in the 21st century without coming in contact with marketing (unless you live in a jungle). From your morning newspaper, to during work, to the entertainment after work, marketing is at play. Sometimes direct, sometimes indirect. It affects your decisions (and business if done correctly) more than you can imagine. 
In this show, we see what really goes into marketing. The tech stuff, psychological stuff, the monetary angle, and everything else. It’s not about the new social media platform. Neither is it about selling through ads. It’s about what moves us as humans

Business

Marketing

It's really difficult to live in the 21st century without coming in contact with marketing (unless you live in a jungle). From your morning newspaper, to during work, to the entertainment after work, marketing is at play. Sometimes direct, sometimes indirect. It affects your decisions (and business if done correctly) more than you can imagine. In this show, we see what really goes into marketing. The tech stuff, psychological stuff, the monetary angle, and everything else. It’s not about the new social media platform. Neither is it about selling through ads. It’s about what moves us as humans

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How marketing works at scale: a simplified guide

How marketing works at scale: a simplified guide