Did you know that effective marketplace advertising can drive high-quality leads and faster sales for OEMs and dealers?

In this episode, Joe Mills talks with Bennett Clark, Senior Paid Media Manager at Element Three, about the value of marketplace advertising in the customer journey. From understanding marketplace dynamics to practical steps for dealers and OEMs, they cover how to maximize reach and drive more foot traffic to dealerships.

You’ll learn:

• Why marketplace advertising is critical for OEMs and dealers

• How to use places like RV Trader and GoRollick to connect with ready-to-buy customers

• Tips for launching a low-risk marketplace advertising pilot

Things to listen for:

(00:00) Introduction

(01:06) Defining marketplace advertising for OEMs and dealers

(02:50) The role of marketplaces in customer journeys

(04:11) OEM vs. dealer benefits of marketplace advertising

(05:39) Seasonal considerations for ad spending

(08:57) Tips for launching a low-risk advertising pilot

(11:12) Tracking sales impact and lead attribution