Listen now and hear Rachel Aldighieri, Managing Director of DMA UK as she catches up with JLL's Francesco Federico to get his thoughts on:

• How the roles of the CMO and CIO are converging.

• How MarTech is helping brands deliver the promise of relevant, personalised experiences at scale.

• Why many companies are turning to conversational marketing to increase conversion and ensure a more personalised experience.

• Why digital transformation is only as good as its ability to stick and be measured.

• How to drive digital adoption and ensure these multi-year, multi-million initiatives really achieve a positive ROI.

• Digital adoption platforms (DAP) and how these emerging tools can help organisations thrive.