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WEBSITE: basementtalk.com
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What starts as a sticker turns into a global sports frenzy. Marty Burns walks us through the wild rise of Power Balance—getting Shaq, Derrick Rose, A-Rod, Madonna, and even Jay-Z involved—before a single headline nukes it all. Placebo or legit edge? Massive margins, 60+ countries, and the exact moment it collapsed. Plus: how he’s running it back with Ripped Jerky and a new sports complex with Tim Tebow & John Elway. Buckle up.

00:00 — Cold open: “Our first show back”
00:49 — The Basement Talk origin story
02:37 — Meet Marty Burns & the product on the table
03:44 — From medical flop to “it’s literally a sticker”
06:00 — Steve Kerr → Shaq: the first domino
07:37 — Shaq wears it in-game (and hits free throws?!)
10:45 — A-Rod, Madonna & Guy Oseary, Jay-Z enter the chat
12:29 — Pre-Instagram growth: Boys & Girls Clubs, Facebook, pop-ups
15:34 — The influencer era before “influencers” (D-Rose MVP season)
21:39 — Unit economics: $0.78 cost → $30 retail; CNBC Product of the Year
29:17 — 60+ countries, million-dollar distribution rights
31:24 — Colorways, leagues, and cease-and-desists → real licenses
39:57 — The exact moment the downfall began (TMZ headline)
41:56 — “Fraud?” money-back guarantees & the Australia problem
50:01 — Bankruptcy, a $57–64M lawsuit & selling for $6M
56:32 — Another rocket ship: Hyperice to $1B (and hard lessons)
1:00:59 — Closing

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