In this episode, our Brandon talks about one of the biggest brands in the entertainment industry - Marvel - and how it overcame a tough period of bankruptcy to become the powerhouse it is today. As a father with young children, our Brandon has witnessed firsthand the enduring appeal of Marvel's iconic characters and stories. But beyond the entertainment value, there are valuable lessons that all businesses can learn from Marvel's struggles and eventual triumph.

Brandon delves into the factors that led to Marvel's bankruptcy in the mid-90s, including competition from other comic book publishers, a loss of focus on their core characters, and licensing agreements that left them with less control over their brand. However, through careful restructuring, Marvel was able to emerge stronger than ever. Brandon then discusses how Marvel refocused on its core characters, embraced new technologies such as digital sales, and took control of its licensing agreements to build a more sustainable and profitable business model.

Whether you're a business owner struggling to grow your revenue or a fan of Marvel's cinematic universe, this episode offers valuable insights into the power of adaptation and innovation in times of crisis. Our guest shares practical advice for identifying and leveraging your core strengths, staying attuned to customer demands, and capitalizing on emerging technologies. Tune in to learn from one of the biggest success stories in modern entertainment history!