I interview Matt Herron of The Debt Doctors at Quatrini Rafferty, a bankruptcy attorney in Pittsburgh.

Some of the highlights in this interview include:

* Exactly how to retain more clients using the "minimum retainer" strategy he learned from a high-volume bankruptcy firm

* How to "turn around" clients who want a refund and get them to actually file and clear their debts

* An ingenious way to "test drive" Chapter 13 clients BEFORE they make you do 15 hours of work and then never make a payment on their plan

* The one word that he requires prospects to type into Google that helps him avoid having to "sell" prospects

* The precise search keywords he avoids when advertising on Google AdWords

* The single business practice he tweaked that lets him make money off of those complex bankruptcy cases that everybody else turns down

* How merging with a full-service law firm that didn’t do bankruptcies actually increased his bankruptcy referrals

* And a whole lot more!

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