What can 250M users and 30 billion games played reveal about mobile games, winning IP, and monetization?

In this episode of Mobile Heroes Uncensored we chat with Amy Huang, the CEO of Mattel163. She’s led the company to take iconic games like UNO and Skip-Bo mobile, leading to a quarter of a billion users and 30 billion games played. If that’s not enough, she’s also an accomplished rock climber.

Hosts Peggy Anne Salz and John Koetsier chat with Amy about focus, growth, hybrid monetization models, and going global via localization.

Timestamps

0:00 250 million users

2:46 Mattel163

5:35 CEO Amy Huang

7:00 Big IP for mobile games

9:30 Mobile app launches

12:00 Mobile monetization: IAP, IAA

15:43 UNO and eSports?

19:54 Globalization is localization