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How McDonald's empowered black America (but it's complicated) with Dr. Marcia Chatelain
Season 3 premiere! Dr. Marcia Chatelain, author of Franchise: The Golden Arches In Black America discusses the complex history of McDonald’s in black America with Sheana. She explains how the civil rights movement impacted black business ownership and how franchises, like McDonald’s, can be both an economic win and financially limiting for low-income communities.
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By Innovation For All, Sheana Ahlqvist
4.4
4545 ratings
Season 3 premiere! Dr. Marcia Chatelain, author of Franchise: The Golden Arches In Black America discusses the complex history of McDonald’s in black America with Sheana. She explains how the civil rights movement impacted black business ownership and how franchises, like McDonald’s, can be both an economic win and financially limiting for low-income communities.