Meet Megan McMullin, Outreach Lead at MeetEdgar - a social media posting tool for small businesses. Megan has worked in marketing and customer support at a variety of startups around Denver, Colorado.

In this episode, you'll hear the story of MeetEdgar, a product created out of need in a specific vertical. You'll learn about building educational content that links back to the product, about using community-based ads for retention and activation after the point of buying, and the power of partner promotions and paid partnerships. And finally, real-world social media advice for 2021. Enjoy!