When it comes to allocating budget and resources, panel training often gets overlooked. “It’s just a panel,” they say. But you and I both know it’s never just a panel. It’s a performance. It’s a conversation. It’s brand experience, leadership visibility, industry relevance, and audience engagement all wrapped up in 45–60 minutes.

So how do you convince leadership or your client to invest in making panels better?

Here are a few persuasive talking points to get your decision-makers on board.