Membership programs are a valuable marketing and retention tool for all kinds of businesses, but it requires the right kind of experience and strategy to ensure that these are fully optimized. You need to understand what your customers want out of your brand and package this up for them in an affordable, attractive bundle.  

This is something that Amy Phillips, president and chief marketing officer for Altitude Trampoline Parks, knows all too well. Amy joined Altitude back in 2020 and quickly rose through the ranks. Over the past year, she’s managed to introduce a membership program to the family entertainment franchise that has seen a double-digit sales increase at participating locations.  

On this episode of the Global Franchise Podcast, we wanted to catch up with Amy to learn more about her methodology behind this program. Tune in to learn whether there are certain industries that this kind of program wouldn’t work for, as well as the perfect timing to introduce such a scheme. 

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