Shadie, the Global Social Media Lead at Bybit, discussed his journey into the crypto space, starting with a casual investment in Bitcoin in 2017. He highlighted the significant role of memes in engaging the crypto community, noting that memes can drive up to 4-8 million views per post. Shadie also discussed Bybit's partnership with Oracle Red Bull Racing, which has expanded their audience and provided unique engagement opportunities. He mentioned Bybit's new campaigns, including the BB/SOL token and a daily delight giveaway. Shadie emphasized the importance of adapting to market trends and educating the community about crypto through various initiatives.