In this episode, Sadaf Beynon is joined by Shelley Rosetta, a sales and business development leader with more than 30 years of experience. Shelley opens up about the mentors, conversations, and experiences that shaped her leadership — the good, the painful, and the transformative.

We explore:

• The leaders who believed in her when she didn’t
• Why great performers often struggle as new leaders
• The mindset shift from “doing” to “developing others”
• How accountability begins at the top
• Why mentorship has quietly disappeared in many workplaces
• How identity, empathy, and self-awareness shape the way we lead
• Why leadership is about showing up, not titles
• How to lead from wherever you are

This conversation is a reminder that leadership isn’t about being the star of the show — it’s about creating space for others to grow.

Connect with Shelley:

Email: [email protected]