James has been merchandise manager at Coachella for nearly a decade and has been in the streetwear game forever. We discuss his process for designing and producing merch, how clothing manufacturing affects the environment and more.
Follow James: @<a href="https://soundcloud.com/pradajames">pradajames</a> 
Follow Woody: @<a href="https://soundcloud.com/supertightco">supertightco</a>

James has been merchandise manager at Coachella for nearly a decade and has been in the streetwear game forever. We discuss his process for designing and producing merch, how clothing manufacturing affects the environment and more. Follow James: @pradajames Follow Woody: @supertightco

James has been merchandise manager at Coachella for nearly a decade and has been in the streetwear game forever. We discuss his process for designing and producing merch, how clothing manufacturing affects the environment and more.
Follow James: @<a href="https://soundcloud.com/pradajames" rel="noopener noreferrer">pradajames</a> 
Follow Woody: @<a href="https://soundcloud.com/supertightco" rel="noopener noreferrer">supertightco</a>

How Merch is Made - James Allen

Conversations that inspire and educate the creative community.

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How Merch is Made - James Allen

How Merch is Made - James Allen