Smart companies are either building OR acquiring media companies.
Audience = very strong moat.
Features can be copied, services can be replicated but you know what can't be copied?
ā
An audience.
(Well... at least not overnight anyway)
Justin Simon and the team at metadata.io understand this better than probably anyone else.
From their podcast Demand Gen U to how they go about content repurposing, they've mastered the art of getting + retaining attention.