Michael Barbarita, founder of Next Step CFO, digs into what actually drives profit in a business. He shares how he went from thinking he 'held the keys to the business kingdom' to realizing that following the competition was a fast track to failure. They talk about why most business owners are stuck in 'I hope so' marketing, how to craft offers that customers can’t turn down, and what separates businesses that scale from those that stall. If you're tired of wondering where all your revenue went, this conversation will help you rethink your strategy.

Chapters:

• 00:00:00 – Meet Michael Barbarita & His Business Story
• 00:00:50 – How Michael Built (and Nearly Lost) His Business
• 00:05:36 – The Secret to Turning Leads Into Customers
• 00:07:45 – The Biggest Mistakes Business Owners Make With Their Offers
• 00:10:12 – Why ‘I Hope So’ Marketing Is Holding You Back
• 00:12:30 – How to Craft an Offer Customers Can’t Say No To
• 00:14:50 – The Power of Risk Reversal in Scaling a Business
• 00:16:03 How to Create an Offer Customers Can’t Refuse
• 00:25:25 – Final Takeaways & Where to Learn More

Links And Resources:

• Michael on Linkedin
• Next Step CPO
• Next Step CFO Contact Page: Fill out the form with "Interview Book Interview" in the message
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

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