In this inspiring episode of the Elite Publishing Podcast, hosts Jenn sit down with 3-time author Michael Erath, to explore the journey behind his latest book, "The Five Obsessions of Elite Organizations."Discover how Michael Erath pivoted from ghostwriting to penning his most technical and impactful book himself—with the support of a writing coach. He shares candid stories about overcoming business setbacks, the lessons learned from losing a $45 million company, and how these experiences shaped his approach to authorship and business leadership.You’ll hear actionable advice for aspiring authors—including how to clarify your audience, define the purpose of your book, and why working with the right partner can make all the difference.