#129. Michel et Augustin is a French confectionary brand that entered the U.S. market in 2016. We talk with Evan Holod, the CEO of U.S. operations, about the challenges of making a popular French cookie resonate with Americans. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy.

How Michel et Augustin is importing French dessert staples to the U.S.

The Loose Threads Podcast explores the new consumer economy. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest that spans a range of topics, lasting about an hour. The unifying thread is always the rapid change facing the consumer, retail and commerce industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice: iTunes, Soundcloud, Overcast, Google Play. If you'd like to recommend a guest (including yourself!), don't hesitate to get in touch: hello@loosethreads.com. http://LooseThreads.com

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How Michel et Augustin is importing French dessert staples to the U.S.

How Michel et Augustin is importing French dessert staples to the U.S.