September 08, 2025

How Michelle Morgan Builds High-Converting B2B Funnels with YouTube Ads 🎯

1 hour 1 minute

https://page2pod.com - In this episode of the Page 2 Podcast, we site down with Michelle Morgan, co-founder of Paid Media Pros and one of the most respected voices in PPC, to talk about how paid media actually works for B2B.

Michelle dives deep into the evolving landscape of Google Ads, LinkedIn, YouTube, Facebook, and more, sharing practical strategies for marketers navigating automation, AI, and ad fatigue.

From performance-max campaigns to CRM integrations, she shares how to build scalable, conversion-focused funnels that move beyond "just check the AI box" and instead focus on clarity, intent, and control. Whether you're in eCommerce or B2B SaaS, this is your playbook for paid media that delivers.

📊 In This Episode

How Michelle grew Paid Media Pros into a 45K+ subscriber YouTube channel
Why YouTube ads do work for B2B—and how to sequence them effectively
Tactical retargeting strategies across platforms
The truth about automation and why “just checking the AI box” isn’t enough
Using CRM data to train ad algorithms for better lead quality
Why most B2B landing pages still fail—Michelle's no-BS advice
When to use Performance Max (and how to avoid spam leads)
LinkedIn’s ad ecosystem: document ads, conversation ads, and CEO thought leadership
Microsoft Ads vs. Google Ads: where’s the real value?
Facebook Ads fragility—how to scale spend without tanking performance
Michelle’s take on TikTok vs YouTube Shorts for discovery
The one thing she’d tell her younger PPC self (and a hilarious golf question to close)

🎧 This episode is your crash course in smart, no-fluff paid media that scales.

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💬 Comment below: What’s your biggest challenge with paid media right now?

🔗 Links and Resources

Michelle Morgan on Linkedin
Paid Media Pros YouTube Channel
Paid Media Pros Official Site