What happens when Microsoft partners move beyond referrals and build a true collaborative operating model? In this episode of IAMCP Profiles in Partnership, Anthony Carrano and Rudy Rodriguez sit down with leaders from the IAMCP Seattle chapter to explore how eight partner organizations formed the Seattle Joint Solutions Group. Together, they built a scalable framework for delivering integrated AI, cloud, modernization, and business transformation solutions, powered by trust, shared expertise, and AI-driven collaboration.

Top 5 Intriguing Takeaways for IAMCP Partners

1. P2P Collaboration Can Evolve into a Full Operating Model

The Seattle Joint Solutions Group moved beyond simple partner referrals and created a structured framework where eight companies jointly deliver integrated solutions under one collaborative model.

2. AI Helped Define and Scale the Partnership Strategy

The group used AI tools and agent-based analysis to map each company’s capabilities, identify solution overlaps, create messaging, and develop 35 joint market-ready offerings.

3. Trust Is the Real Foundation of Multi-Partner Growth

The partners emphasized that weekly communication, transparency, shared wins, and mutual accountability were critical to making the consortium successful.

4. Small Partners Can Compete Like Large Consultancies

By combining capabilities across multiple firms, the consortium can pursue larger RFPs, deliver end-to-end solutions, and provide enterprise-level value at SMB and mid-market price points.

5. This Model Could Expand Across IAMCP Chapters Nationwide 

The Seattle group hopes to create a repeatable framework other IAMCP chapters can adopt to drive scalable multi-partner collaboration throughout the Microsoft ecosystem.

Notable Quotes:

• “Faster alone, but farther together.” — Pat Hart

• “We can behave like a much larger organization.” — Paul Solski

• “There is just that sense of wanting to see one another excel even beyond our own benefit.” — Alexandra Matthiesen

• “A rising tide raises all ships.” — Denny Ghim

Chapters:

00:00 Introduction to the Seattle Joint Solutions Group

03:25 Why Eight Microsoft Partners Formed a Consortium

05:30 Benefits of Unified Delivery and Shared Expertise

08:20 Competing Against Larger Firms Through Collaboration

11:15 How the Group Uses AI to Map Capabilities and Solutions

16:45 Weekly Meetings, Trust Building, and Communication Cadence

20:00 Building 35 Frontier AI Solutions Together

30:45 Customer Wins, RFP Collaboration, and Shared Case Studies

36:00 Scaling the Model Across IAMCP Chapters

39:15 Microsoft Seller Opportunities and Co-Sell Potential

46:00 Advice for Partners Looking to Replicate the Model

53:00 Closing Thoughts and Key Lessons from the Consortium

Guests:

Seattle Solutions Group can be found on the IAMCP Seattle page on LinkedIn:

Seattle Solutions Group | LinkedIn

Paul Solski, Partner at Redmond Partner Group

Paul Solski | LinkedIn

Redmond Partner Group | Website

Nigel Postings, Partner and Channel Partner Intelligence at Bizcise

Nigel Postings | LinkedIn

bizcise | Website

Promod Antony, President and CEO, Logic Intelligence

Promod Antony | LinkedIn

Logic Intelligence | Website

Denny Ghim, Director of Channel Sales at Sandler Partners

Denny Ghim | LinkedIn

Sandler Partners | Website

Michael Mpare, CEO at WMI Worldwide

Michael Mpare | LinkedIn

WMI Worldwide | Website

Katherine VanHenley, Direct of Internal Operations at WMI Worldwide

Katherine VanHenley | LinkedIn

WMI Worldwide | Website

Alexandra Matthiesen, Founding Partner at 2nd Forge Group

Alexandra Matthiesen | LinkedIn

2nd Forge Group | Website

Patrick Hart, Director of Sales and Business Development at REVTech

Patrick Hart | LinkedIn

REVTech | Website

Hosts:

Anthony Carrano

LinkedIn: Anthony Carrano

Managing Partner at Dunamis Marketing

Rudy Rodriguez

LinkedIn: Rudy Rodriguez

Managing Partner at Dunamis Marketing

International Association of Microsoft Channel Partners: IAMCP | Website