What do you do when one of the biggest chocolate companies in the world sends you a cease and desist? If you're Mid-Day Squares, you don't just fight back—you drop a diss track.

In this episode, co-founder Nick Saltarelli takes us behind the scenes of Mid-Day Squares' radically transparent, no-BS approach to building a cult-favorite brand in a category dominated by legacy giants. From breaking Costco's decade-old sales record (55,000 bars in six days!) to treating their business like a rock band, Mid-Day Squares has rewritten every rule in the book.