This week our guest is Charlie Boyle, the CEO of Customer Service Excellence Ireland. Strong advocate that customer service starts deep within an organisation and not just a front of house function. Sees customer experience as the key battleground for the hearts and minds of the consumer in the coming years. 

Today Charlie discusses How Might We Balance Tech With The Human Touch?

Tech has been and will continue to add value to the customer experience. However, we run a big risk of going all-in with tech and forgetting we are dealing with humans. Balance is required now not when we have over-run the tech advancement.