How Might We...?

How might we create the best starter website to attract customers

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This week my guest is Tony Byrne, Tony has 40 years’ experience in the IT industry and founded 3Doors to develop online solutions to help business show up online. Working with Websites and App Development to create custom solutions for each business owner.

Today Tony will be helping you understand how to create the best starter website. Looking at the key pages you need to create and what you are trying to achieve through your website.

 

  • 00:36 Tony talks about his experience
  • 02:42 Don’t build a website, for the sake of it
  • 05:21 What sort of questions should you be asking yourself before building your site?
  • 07:47 Tony gives an example of large ad spend resulting in little return
  • 10:28 You only have 10 seconds to grab the attention of your audience
  • 12:06 your website should start to build trust and the relationship
  • 14:59 if you’re not building a relationship, your conversion rate will suffer
  • 17:02 What to focus on for your home page
  • 19:41 Why you need a mobile friendly responsive site
  • 23:16 Tony describes what should be on your about page
  • 25:11 Tony shares his story to demonstrate the power of a story and values based about page
  • 28:18 Now Tony talks about the contact page – who knew you need to think about this so much
  • 30:45 Tony discusses testimonials and review page
  • 34:28 The power of social proof and Facebook for building your brand and gaining customers
  • 36:23 Tony now discusses and shares tips on your sales page
  • 41:06 Tony shares a simple tip to enhance your One Page website – this is if you have one
  • 42:08 Be genuine with your offers
  • 44:52 Your website can help you filter the clients to the ones you want to work with
  • 48:51 Tony explains the free hand out that covers what he discussed in a little more detail. The link is at the bottom of this page.

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    Tony’s website: https://3doors.co.uk

     

    Tony’s handout: https://mailchi.mp/cd33c69dc50f/common-website-pages-freebie

     

    Scott’s website: https://theinnovatecrowd.com

     

    If you want to be a guest on the podcast to discuss your ‘How Might We…?’ then send me an email at [email protected]

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    How Might We...?By The Innovate Crowd