Mike Sperling, Founder of Sperling Interactive, joins Seth Narayanan to discuss how modern marketing has evolved into a blend of creativity, analytics, and technology.

From scaling an agency through referrals to using AI chatbots, AI agents, and personalized automation, Mike explains how marketing today must focus on measurable business impact—not vanity metrics. He shares practical insights into branding, KPI-driven campaigns, hiring for marketing instinct, and why AI will change production roles but not strategic ones.

If you’re a founder, marketer, or leader navigating digital growth, this episode offers a practical playbook for turning marketing into a true business driver.