If you’re exhausted after years of constant trend stories about Millennials, you’re not alone. Millennials are Killing Diamonds! Millennials are Killing Cars! And now that Gen Z is almost of age, get ready for more trend stories. It may be tiring, but for B2C brands that sell to that exact demographic, it’s vital to understand younger buyers. No one knows that better than MaryLeigh Bliss, the Chief Content Officer of Ypulse, a youth market research company that helps brands understand Gen Y and Gen Z.