Jeremy Mitchell didn’t plan to start a baseball bat company, he just had an idea, some design skills, and a passion for baseball. In this episode of Small Business, Big Engine, we dive into how Mitchell Bat Co started, a custom-painted bat brand that went viral within days, got featured by ESPN, and landed licensing deals with NCAA programs and major brands like Jack Daniels.

You’ll hear how Jeremy kickstarted the business while working a full-time job, how he navigated college and pro sports licensing, and what it’s really like to turn a side hustle into a sustainable product business.

What we talked about:

• ​The moment Mitchell Bat Co. launched during Game 6 of the 2013 World Series
• ​How early exposure on Instagram and ESPN led to unexpected growth
• ​The behind-the-scenes of sports licensing with NCAA, MLBPA, and more
• ​Why keeping a day job isn’t a failure—it’s a smart strategy

Learn more at: https://mitchellbatco.com

If you read this far, you are my favorite 👋