Lucas and Luna explore how mobile apps are moving ad targeting from the cloud to the device, using on-device AI models that analyze user behavior without sending data to servers. They break down Google's Privacy Sandbox for Android and Apple's SKAdNetwork as real-world frameworks, and discuss the trade-offs for developers: less precise targeting but better privacy compliance. The hosts also touch on how this shift affects ad revenue and user trust, with concrete examples from the current mobile ad landscape in June 2026. A practical look at a quiet revolution in mobile advertising.

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