The use of technology for marketing by banks and mortgage lenders started with compliance needs and has evolved to a customer-centric focus. Joe Welu explains how technology is helping companies make an impact where it's easiest, reinforce relationships and build customers for life.

How Modern Marketing is Changing Banking & Lending

<p>The financial services industry is ever-changing as the market evolves and consumer expectations shift. Standing out – and winning – as a bank, lender, or credit union looks different today than once before. Join Total Expert Founder and CEO Joe Welu as he speaks with leaders across modern financial institutions and the methods that are helping them stand out from competitors while building a loyal customer base. You’ll walk away with leadership and innovation strategies you can put into action in your organization to help you drive growth and create customers for life.</p>

Business

Entrepreneurship

Technology

The financial services industry is ever-changing as the market evolves and consumer expectations shift. Standing out – and winning – as a bank, lender, or credit union looks different today than once before. Join Total Expert Founder and CEO Joe Welu as he speaks with leaders across modern financial institutions and the methods that are helping them stand out from competitors while building a loyal customer base. You’ll walk away with leadership and innovation strategies you can put into action in your organization to help you drive growth and create customers for life.

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How Modern Marketing is Changing Banking & Lending

How Modern Marketing is Changing Banking & Lending