PR and ABM…say what? Yes, there is a modern PR approach where these two strategies work together, adding more value to your PR investment. Our host, Lindsey Groepper, forgoes a guest this week to share her thoughts on this topic, including how to align your ABM targets with thought leadership efforts to create direct touchpoints with the individual prospects your BDRs are targeting.

• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/