T. Melissa Madian discusses the sales process in the modern era of informed customers and automated e-commerce sites. She believes that salespeople need to use a more agile improv approach that focuses on providing a solution for customers—even if it challenges their assumptions—that aligns with their core beliefs.

Podcast host: James Bowen, is an author, professor, and CEO of Experiential Simulations, a producer of simulations for teaching entrepreneurship and ethics.

Know someone that is insightful in a professional context and would be a great podcast guest? Topics are organizational or professional in nature and provide the listener with insight and conclusions derived from experience and thoughtful analysis of observations. Contact James Bowen [email protected]​​