How do you tell stories that make an impact, with just the right amount of crazy? Just take a leaf out of Morgan Spurlock’s book—or films, rather—as he put this into practice in his filmmaking career and production company Warrior Poets. PSFK founder and editor-in-chief Piers Fawkes sat down with him to get his exclusive behind-the-scenes anecdotes from his groundbreaking documentaries Super Size Me and The Greatest Movie Ever Sold. He recalled how the two movies extended beyond themselves, inspiring audiences to consider the mechanisms behind practices that we take for granted as the norm.