In this episode of Exploring Growth, host Lee Murray sits down with Nathan Klug, Founder of LIFT Growth System, to challenge one of the biggest assumptions in modern marketing: the constant obsession with finding new leads. Nathan shares why businesses often overlook the value already sitting inside their existing network and how simple follow-up systems can unlock significant growth opportunities. Tune in to learn how focusing on your current network, refining your systems, and creating intentional follow-up can drive more sustainable and profitable growth.

Nathan’s Data Management Courses:

data.liftgrowthsystems.com
aea.liftgrowthsystems.com

Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Nathan – https://www.linkedin.com/in/nathan-klug-lift/