Sign up to save your podcasts
Or
Share How Motorcar Parts of America Boosted Their Stock from $2 to $38 Through Strategic Rebranding
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How Motorcar Parts of America Boosted Their Stock from $2 to $38 Through Strategic Rebranding
What does a $2 stock price, a brand crisis, and the auto parts industry have to do with brilliant branding? Everything.
In this episode of Brand & Banter, Jamie Schwartzman, founder of Flux Branding, unpacks how a rebrand of Motorcar Parts of America (MPA) took them from rock bottom to a $38/share comeback. We go beyond logos and color palettes to talk about the strategy behind brand perception, the power of subtle shifts, and how storytelling (yes, even in the automotive world) can change everything.
🔗 Learn more about Jamie's work at fluxbranding.com 🧪 Try the free Brand Decoder tool: https://fluxbranding.com/brand-personality-quiz/ 💌 Want a 1:1 Brand Blueprint? Email [email protected] and mention Brand & Banter.
View all episodes
By Amanda Shuman
5
99 ratings
What does a $2 stock price, a brand crisis, and the auto parts industry have to do with brilliant branding? Everything.
In this episode of Brand & Banter, Jamie Schwartzman, founder of Flux Branding, unpacks how a rebrand of Motorcar Parts of America (MPA) took them from rock bottom to a $38/share comeback. We go beyond logos and color palettes to talk about the strategy behind brand perception, the power of subtle shifts, and how storytelling (yes, even in the automotive world) can change everything.
🔗 Learn more about Jamie's work at fluxbranding.com 🧪 Try the free Brand Decoder tool: https://fluxbranding.com/brand-personality-quiz/ 💌 Want a 1:1 Brand Blueprint? Email [email protected] and mention Brand & Banter.