How do you strategize for a video with 1 BILLION views? 📉

At 18, Jay Neo wasn’t just watching YouTube - he was working for the King of it, MrBeast. He helped craft the strategy for (and shot) massive hits like "Would You Fly To Paris For A Baguette?" by obsessing over one specific metric: Retention.

Now he’s taking the "alchemy of virality" he learned at MrBeast and bringing it to the Zombies 🧠

Join us for SZ 207: The Alchemy of Virality Ft. Jay Neo. We are breaking down The Changing Game of Content & How To Win.Jay is the co-founder of Palo, a new AI startup that just raised millions in funding to helps creators crack the algorithm in the attention economy.

We’ll be discussing:

🚀 The "Stair-Stepping" Method: How to escalate stakes to keep viewers glued.

🚀 Data over Guesswork: Why "beating the algorithm" is about analyzing retention graphs, not luck.

🚀 The Future of AI in Media: How tools like Palo are helping creators stay in flow while AI handles the research grunt work.

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If you are a creator, marketer, or founder, you cannot afford to miss this deep dive into the next generation of media.

Thanks to our sponsors:

the Park James Hotel

TrueBinding

TUOM

Necodex

CPI (Career Pathway Institute)

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