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Share How Much Content Are You Supposed to Give Your Audience from Stage? | Keynote Clarity for Thought Leaders with Jon Cook Flash Briefing
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How Much Content Are You Supposed to Give Your Audience from Stage? | Keynote Clarity for Thought Leaders with Jon Cook Flash Briefing
How many times have you been at a conference or on a webinar, watching a live presentation, and it feels like the speaker is just teasing the audience? They’re giving decent content, but it’s not remarkable content. They hint at ways they can solve significant questions and problems for the audience, but then, it turns into, “Oh, but you need to buy my book to get my whole process,” or “Buy my course before I’ll teach you my whole system.”
And I get it - you have intellectual property, your genius that you want people to pay to get from you. After working with over 600 different speakers one-on-one over the past three years, I can confidently state that teasing your audience never pays off. The speakers who make the best impact -- and the most money -- are the ones who teach their entire process, their whole system, and then, they invite the audience to buy from them.
Why is that? Because people aren’t paying for information anymore - we have more information than we will ever know what to do with for the rest of our lives. No, people want insight and access. They want to know how your system uniquely fits their exact business or problem.
So, be generous with your content, share your entire system, your whole process with your audience the next time you get to present. I promise you, your audience will pay attention because you will stand out from the rest of the speaker lineup because of your generosity. And, you will also get much better leads after the event because you didn’t tease your audience.
Have a great day and remember, your Message matters!
The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”
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By Keynote Content with Jon CookHow many times have you been at a conference or on a webinar, watching a live presentation, and it feels like the speaker is just teasing the audience? They’re giving decent content, but it’s not remarkable content. They hint at ways they can solve significant questions and problems for the audience, but then, it turns into, “Oh, but you need to buy my book to get my whole process,” or “Buy my course before I’ll teach you my whole system.”
And I get it - you have intellectual property, your genius that you want people to pay to get from you. After working with over 600 different speakers one-on-one over the past three years, I can confidently state that teasing your audience never pays off. The speakers who make the best impact -- and the most money -- are the ones who teach their entire process, their whole system, and then, they invite the audience to buy from them.
Why is that? Because people aren’t paying for information anymore - we have more information than we will ever know what to do with for the rest of our lives. No, people want insight and access. They want to know how your system uniquely fits their exact business or problem.
So, be generous with your content, share your entire system, your whole process with your audience the next time you get to present. I promise you, your audience will pay attention because you will stand out from the rest of the speaker lineup because of your generosity. And, you will also get much better leads after the event because you didn’t tease your audience.
Have a great day and remember, your Message matters!
The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”