One question I hear on a weekly basis from clients is, “How much content do I need to create every day?” For me, I recommend creating at least one quality piece of content every day. That could be a blog article, a great video, a podcast episode, a Facebook Live, something that gives great content to your audience.

The key is what to do with that piece of content. You or your team can create a ton of smaller pieces of content by repurposing or disseminating that one larger piece of content into more bite-sized pieces. If you did a ten-minute video, your team can pull a week’s worth of tweets from that video. You can convert that video into an audio file and publish it as a podcast or transcribe your video using Rev.com and have a content writer clean it up into a great article.

My challenge to you is to start with creating one great piece of content every week. You can level up to creating a piece of content every day later, but for now, start with one piece per week. Have fun and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”