Welcome back to another solo episode of the Franchise Fit Podcast with Lance Graulich—where he talks about real franchise owner incomes, real numbers, and the ROI math most people ignore.

In this episode, Lance gives you the Wall Street benchmark (the S&P 500 long-term average returns) so you can stop asking “How much do franchise owners make?” like it’s one number—and start judging a franchise opportunity like a serious buyer.

You’ll learn the income equation every buyer needs, why revenue is NOT income, how margins + managers + debt change everything, and how smart owners get paid twice: cash flow now + equity on exit (often a multiple of EBITDA/cash flow).

Sponsored by: SEO Samba — predictable results + AI-driven marketing for franchise brands.