When do you pull the plug on a sunk cost and just move on? How long to do stick it out for a customer? an employee? a vendor? a sales rep? a manufacturer? We all encounter this question regularly and in this episode I give my take on how much I would invest in each of these partnerships and when it is just time to move on. Join the conversation! Your thoughts and feedback are always welcome! @lightfiles on Instagram or email me [email protected]. 

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