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Dan from MergeYourData goes on a 90 Day YouTube Sprint. Publishing 1 video per day based around Signal Analytics. We offer our insights and strategies that are most useful for our clients and in our work.

Optimizing Signal Analytics for B2B Companies | Day 10 of the 90-Day YouTube Sprint

Join Dan Saavedra from MergeYourData on day 10 of the 90-day YouTube sprint, where he delves into the importance of allocating effort into signal analytics, specifically for B2B companies. Dan discusses considerations for rev ops, marketing, and sales leadership, aiming to help organizations with limited resources achieve clarity through signal analytics without falling into the trap of resource-heavy data projects. He outlines different strategies based on company size and budget, the significance of reliable data infrastructure, and the necessity of stakeholder involvement. Tune in to understand how to effectively utilize signals to guide strategy and drive company growth.

00:00 Introduction to the 90-Day YouTube Sprint

00:09 Understanding the Importance of Signals for B2B Companies

01:16 Who Should Watch This Video?

01:59 Why Signals Matter for Resource-Limited Companies

03:42 The Pareto Principle in Signal Analytics

04:16 Defining Company Size and Its Impact on Signals

10:24 Evaluating Your Data Infrastructure

12:14 Budget Considerations for Signal Implementation

12:52 Stakeholder Involvement in Signal Analytics

14:24 Should You Do Signal Analytics?

17:25 Depth of Signals Based on Company Size

23:33 Conclusion and Next Steps