I invested tens of thousands of dollars in myself each year over my first five years as an entrepreneur. This past year though I spent more money hiring other experts this year and investing in myself than all of my previous years in business combined. 

Why is that? Because if you want to reach a level you haven’t achieved before, you need to rely on people who already know how to get there and already reached that level.

You’re already wanting to be seen as an expert in your industry. And yet, there are areas in your business, your life, your leadership, even your mindset where you are not at the top of your game. You haven’t reached the level you want to experience, which is why you need to hire an expert.

One of the most common excuses I hear from colleagues is that they don’t have the money. I didn’t have the money either when I first started, but I didn’t let that be an excuse. I worked hard doing what I knew already worked and made the money to hire the coaches and get the training I needed to reach the next level.

What’s the cost you’re already paying by not hiring another expert to accelerate your Message and grow your business? How much are you paying in opportunity cost, missing out on great opportunities, because your Message and your business aren’t ready to say “Yes!” to those opportunities?

Be honest with how you answer those questions and make the choice today to invest in yourself. Make it a great day and remember, your Message matters.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”